Published: 21st July 2020 | Author: Kate Howes
If you’re a returning visitor to our website, then you might notice we’ve had a change-up with our website and brand imagery.
Since we started out, we have used vintage stock photography across our brand. It seemed quirky, and fun, and quite ‘us’ – just a little bit different. Soon, 50+ year-old ‘vintage’ stock images became a staple of our visual identity. We felt they represented us quite well, but perhaps foolishly, forgot how important it is that they represent the people we work with.
In the past nine years, we have grown as people, and are more aware of the importance of evolving as a business and holding ourselves accountable. As we have realised how important representation is, it dawned on us that our brand images do not in any way represent our clients, candidates, or supplier base and that was not OK.
Despite the ‘vintage’ images seeming quite fun, looking at them with a new perspective, they perpetuate old fashioned gender and race stereotypes which are significantly at odds with the reality of the modern working world and how we conduct ourselves and view our business.
So, we have decided to have a changeup and are glad we did. In hindsight, we shouldn’t have ever used them, and it certainly should not have taken so many years to realise how ill-fitting they were. We love our new site imagery as it much better represents our real-life candidates, clients, and the companies we work with, as well as who we are as an organisation. We are still the same people, offering the same super effective and refreshingly different recruitment services with a smile!
Here is to moving forwards with a fresh ‘face’ and always holding ourselves accountable for our mistakes (but learning from them)!
K & G